Editorial Guidelines
At Builders Central Otago, we are committed to delivering accurate, insightful, and high-quality content for homeowners, builders, and industry professionals. Our editorial standards ensure that every piece of information we publish reflects our core values of transparency, professionalism, and integrity. These guidelines outline our principles for maintaining credibility and trust with our audience.
1. Accuracy and Credibility
✔ Thorough Research: All content must be fact-checked and sourced from credible references to ensure accuracy.
✔ Citations and Transparency: Data, statistics, and third-party insights must be properly cited for verification.
✔ Honest Information: We disclose any sponsorships, affiliations, or potential conflicts of interest to maintain reader trust.
2. Tone and Readability
✔ Professional Yet Approachable: Content should be authoritative yet easy to understand for all audiences.
✔ Clear and Actionable: Articles should provide valuable insights, practical advice, and actionable steps.
✔ Concise and Engaging: We prioritize clarity and brevity while maintaining an informative and compelling style.
3. Content Structure
✔ Logical Organization: Articles should include clear headings, subheadings, and bullet points for readability.
✔ SEO Best Practices: Content should be optimized with natural keyword integration, relevant metadata, and a user-friendly format.
✔ Scannability: Information should be broken down into digestible sections using lists, highlights, and visual elements.
4. Originality and Ethical Writing
✔ Unique Content: All submissions must be original, avoiding duplicate or repurposed material.
✔ Proper Attribution: Sources must be credited appropriately with links where applicable.
✔ No Plagiarism: We maintain strict policies against copied content, and violations will lead to immediate rejection.
5. Visuals and Media
✔ Relevant Imagery: Images, infographics, and videos should support the article’s message and enhance engagement.
✔ Copyright Compliance: Only licensed, owned, or properly attributed media should be used.
✔ Quality Standards: All media should be high-resolution and formatted for web use.
6. Content Categories
We publish a variety of content types, including:
🏗 Industry Insights – Covering trends, innovations, and news in construction and home renovations.
🔨 How-To Guides – Step-by-step instructions for DIY projects and professional building techniques.
🔎 Product and Service Reviews – Unbiased assessments of tools, materials, and services for homeowners and professionals.
🏡 Project Spotlights – Featuring outstanding building and renovation projects with expert analysis.
7. Editorial Process
📌 Submission & Review: All content is reviewed for relevance, accuracy, and adherence to our guidelines.
📌 Editing & Feedback: Revisions may be required to improve readability, grammar, and overall quality.
📌 Approval & Publishing: Finalized content is scheduled for publication on our website and other platforms.
8. Ethical and Inclusive Writing
✔ Respectful Language: Content must be inclusive and considerate of diverse audiences.
✔ Responsible Reporting: We do not publish misleading, exaggerated, or deceptive claims.
✔ Customer-Focused Content: Articles should align with our commitment to quality, service excellence, and community engagement.
9. Keeping Content Updated
🔄 Regular Updates: Articles are reviewed periodically to ensure they remain accurate and reflect industry changes.
✏️ Corrections: Any errors found will be promptly corrected while maintaining transparency.
Interested in Contributing?
If you have expertise in construction, home renovation, or related fields and would like to contribute to Builders Central Otago, we’d love to hear from you!
📩 Get in touch via our Contact Page to discuss potential collaborations.
For any inquiries about our editorial guidelines, reach out to our editorial team. Let’s work together to create valuable, informative, and trustworthy content that benefits our readers!
